A Theory of Market-Based Sustainability: Integrating Economics-Based Supply and Demand Theory with Doing Good, Warm Glow, and Price Fairness.
| Autor: | Hult, G. Tomas M.1 hult@msu.edu, Gonzalez-Perez, Maria Alejandra2, Morgeson III, Forrest V.1, Moonesar, Immanuel Azaad3 |
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| Zdroj: | Journal of Sustainable Marketing. 2023, Vol. 4 Issue 2, p149-176. 28p. |
| Databáze: | Business Source Ultimate |
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