THE DILEMMA BETWEEN OMNI-CULTURAL VERSUS MONO-CULTURAL BRANDING IN MULTICULTURAL ENGLISH TOWNS: IS APPEALING TO 'ALL' MORE EFFECTIVE THAN APPEALING TO 'ONE'?
| Autor: | Ajeyomi, Ademola1, Czarnecka, Barbara1, Moser, Karin1 |
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| Zdroj: | Pannon Management Review. Jul2023, Vol. 12 Issue 1, p11-12. 2p. |
| Databáze: | Business Source Ultimate |
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