Managing build-to-order short life-cycle products: benefits of pre-season price incentives with standardization.
| Autor: | Weng, Z. Kevin1 kweng@bus.wisc.edu, Parlar, Mahmut2 |
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| Zdroj: | Journal of Operations Management. Jul2005, Vol. 23 Issue 5, p482-495. 14p. |
| Databáze: | Business Source Ultimate |
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