BANNER ADVERTISER--WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES.
| Autor: | Moore, Robert S.1, Stammerjohan, Claire Allison2, Coulter, Robin A.3 |
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| Zdroj: | Journal of Advertising. Summer2005, Vol. 34 Issue 2, p71-84. 14p. 2 Black and White Photographs, 1 Chart, 1 Graph. |
| Databáze: | Business Source Ultimate |
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