Dishoom: Building a Distinct Restaurant Brand Using Storytelling and 'Seva' Culture.
| Autor: | Nair, Jitesh1 jiteshnair@ibsindia.org, Pasala, Balaswamy2 balaswamy@ibsindia.org |
|---|---|
| Zdroj: | IUP Journal of Brand Management. Dec2023, Vol. 20 Issue 4, p43-55. 13p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|