Enabling Comparability of Responses in International Sales Force Surveys: Evidence from a Cross-National Survey of Salespeople and Sales Managers.

Autor: Pourmasoudi, Mohsen1 (AUTHOR) mpourmasoudi@sdsu.edu, Wiseman, Phillip2 (AUTHOR) phillip.wiseman@ttu.edu, Ahearne, Michael3 (AUTHOR) mpourmasoudi@sdsu.edu, Hall, Zachary4 (AUTHOR) z.hall@tcu.edu
Zdroj: Journal of International Marketing. Mar2024, Vol. 32 Issue 1, p15-32. 18p.
Databáze: Business Source Ultimate
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