Exploring different responses to mimetic pressures: an institutional theory perspective on e-commerce adoption of an internationalizing retail SME.
Autor: | Özbek, Nurgül1,2 (AUTHOR), Melén Hånell, Sara2,3 (AUTHOR), Tolstoy, Daniel2 (AUTHOR), Rovira Nordman, Emilia2,3 (AUTHOR) emilia.rovira.nordman@mdh.se |
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Zdroj: | International Review of Retail, Distribution & Consumer Research. Feb2024, Vol. 34 Issue 1, p14-32. 19p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |