A CHARACTER ETHICS APPROACH TO PURPOSE WASHING IN FINANCIAL SERVICES ADVERTISING: THE CASE OF ONE GOOD THING ADVERTISING CAMPAIGN.

Autor:	Murray, Noel1
Zdroj:	International Journal of Management, Marketing & Decision Science (IJMMDS). Winter2023, Vol. 3 Issue 1, p78-92. 15p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu