ANALYSIS OF THE IMPACT OF DEMOGRAPHIC AND BEHAVIORAL VARIABLES ON ONLINE SHOPPING BEHAVIOR: ESTIMATION USING THE MAXIMUM LIKELIHOOD METHOD.
| Autor: | KOCOT, Maria1 maria.kocot@ue.katowice.pl, KWASEK, Artur2 artur.kwasek@uth.edu.pl, DEPTA, Adam3 adam.depta@p.lodz.pl |
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| Zdroj: | Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2023, Issue 187, p221-236. 16p. |
| Databáze: | Business Source Ultimate |
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