Influence of Electronic Positive Word-of-Mouth on Online Purchase Intention: A TPB-TAM Study on Electronic Gadgets Consumers.

Autor:	Nadroo, Zeeshan Majeed1 zeeshanmajeed7@gmail.com, Naqshbandi, Mohammad Asif2 asif.naqshbandi@islamicuniversity.edu.in
Zdroj:	IUP Journal of Marketing Management. Nov2023, Vol. 22 Issue 4, p68-90. 23p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu