The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication.
| Autor: | Napoli, Julie1 (AUTHOR) j.napoli@cbs.curtin.edu.au, Nicholls, Montana1 (AUTHOR), Ouschan, Robyn1 (AUTHOR) |
|---|---|
| Zdroj: | Journal of Marketing Management. Feb2024, Vol. 40 Issue 1/2, p72-101. 30p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|