PRINCIPAL COMPONENT ANALYSIS OF GENERATIONAL PREFERENCES REGARDING OVER-THE-TOP SERVICES – A HUNGARIAN CASE STUDY.

Autor: Tamás, Vinkóczi1 vinkoczi.tamas@sze.hu, Anna, Majczán Lili2, Petra, Miklós2, Petra, Koltai Judit1
Zdroj: Acta Economica. 2023, Vol. 21 Issue 39, p9-34. 26p.
Databáze: Business Source Ultimate