Point-of-sale loyalty analysis considering store environment (online and offline) and recency of purchase.
| Autor: | Victoria Hermenegildo-Chávez, María1 mhermenegildoc@unmsm.edu.pe, Martín-Ruiz, David2 dmartin@us.es, Javier Rondán-Cataluña, Francisco2 rondan@us.es |
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| Zdroj: | Revista Brasileira de Gestão de Negócios. out-dez2023, Vol. 25 Issue 4, p480-497. 18p. |
| Databáze: | Business Source Ultimate |
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