Internal branding as a strategy of increasing employee retention: the role of brand identification and brand orientation.
| Autor: | Knezović, Emil1 eknezovic@ius.edu.ba, Jamak, Lamija1 lamija.jamak@gmail.com |
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| Zdroj: | Journal for East European Management Studies. 2023, Vol. 28 Issue 4, p583-605. 23p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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