Understanding consumer behaviour in evolving subscription markets – lessons from sports season tickets research.

Autor:	McDonald, Heath1 (AUTHOR) heath.mcdonald@rmit.edu.au, Dunn, Steven2 (AUTHOR) steven.dunn@marketingscience.info, Schreyer, Dominik3 (AUTHOR) dominik.schreyer@whu.edu, Sharp, Byron2 (AUTHOR) byron.sharp@marketingscience.info
Zdroj:	Journal of Service Management. 2024, Vol. 35 Issue 1, p89-107. 19p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu