Unlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z.
| Autor: | Quan Xie1 quanxie@smu.edu, Muralidharan, Sidharth1, Edwards, Steven M.1, Ferle, Carrie La1 |
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| Zdroj: | Journal of Interactive Advertising. 2023, Vol. 23 Issue 4, p356-373. 18p. |
| Databáze: | Business Source Ultimate |
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