A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising.
| Autor: | Jeonghee Byun, Kate1 charmbjh@korea.ac.kr, Sun Joo (Grace) Ahn2 |
|---|---|
| Zdroj: | Journal of Interactive Advertising. 2023, Vol. 23 Issue 4, p293-306. 14p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|