HYGIENE ANXIETY AND BRAND LOVE OF CONSUMERS: LESSONS FROM COVID-19 PANDEMIC.

Autor: AYTAÇ, Muhammed Bilgehan1 bilgehanaytac@aksaray.edu.tr, AKIN, Eyup2 eyupakin@aksaray.edu.tr, ÖZAL, Halit3 halitozal@gmail.com
Zdroj: Kafkas University, Journal of Economics & Administrative Sciences Faculty / Kafkas Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi. Dec2023, Vol. 14 Issue 28, p686-708. 23p.
Databáze: Business Source Ultimate