Influence Unleashed: How Social Media Influencers' Credibility Drives Viral Success.
| Autor: | Al-Zahari, Nur Syuhada1, Zainal, Noor Zalina1 zalinazainal@uitm.edu.my, Seman, Sharidatul Akma Abu1, Salleh, Nor Fazalina1 |
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| Zdroj: | Global Business & Management Research. 2023 Special Issue, Vol. 15, p84-92. 9p. |
| Databáze: | Business Source Ultimate |
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