Marketing Political Parties: Political Branding Elements and Voters' Preference: A Hypothesised Model.
| Autor: | Ferreira, Danie1 ferreira@mandela.ac.za, van Eyk, Marlé1 |
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| Zdroj: | Journal of Management & Marketing Review (JMMR). 2023, Vol. 8 Issue 4, p111-118. 8p. |
| Databáze: | Business Source Ultimate |
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