Strategy, technology and organisational alignment: Key components of CRM success.
| Autor: | Roberts, Mary Lou1 robertsm@loincast.net, Liu, Raymond R.1, Hazard, Karyl2 |
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| Zdroj: | Journal of Database Marketing & Customer Strategy Management. Jul2005, Vol. 12 Issue 4, p315-326. 12p. |
| Databáze: | Business Source Ultimate |
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