Determinants of the Relationship between Brand Experience and Brand Love and Behavioural Results of Brand Love.
| Autor: | Baran, Abdulbaki1 bakibaran21@gmail.com, Kayabaşı, Aydın1 aydin.kayabasi@dpu.edu.tr |
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| Zdroj: | Journal of Economics & Administrative Sciences / Eskisehir Osmangazi Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi. Dec2023, Vol. 18 Issue 3, p688-706. 19p. |
| Databáze: | Business Source Ultimate |
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