Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAM.

Autor: Polisetty, Aruna1 (AUTHOR), Sowmya, G1 (AUTHOR), Pahari, Subhajit1 (AUTHOR) subhajit.pahari@scmsnagpur.edu.in
Zdroj: Cogent Business & Management. 2023, Vol. 10 Issue 3, p1-30. 30p.
Databáze: Business Source Ultimate
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