THE INFLUENCE OF SOCIAL MEDIA COMMUNICATION ON PURCHASE INTENTION AND PURCHASE DECISION THROUGH BRAND EQUITY IN MIXUE INDONESIA.
| Autor: | Shakuntala, Bethari1 betharis@student.telkomuniversity.ac.id, Ramantoko, Gadang2 gadangramantoko@telkomuniversity.ac.id |
|---|---|
| Zdroj: | International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 11, p1-23. 23p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|