THE INFLUENCE OF HEDONIC MOTIVATION, INFLUENCER MARKETING ON PURCHASE DECISION WITH FOMO (FEAR OF MISSING OUT) AS MEDIATION.
| Autor: | Mahmud, Darilsyah1 darilsyah.mahmud@binus.ac.id, Heryanto, Firman Nur1 firman.heryanto@binus.ac.id, Muzaki, Helmy1 helmy.muzaki@binus.ac.id, Mustikasari, Faranita2 faranita.mustikasari@binus.edu |
|---|---|
| Zdroj: | International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 11, p1-29. 29p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|