Masterful operant resources, masterful marketing competences, and the masterful marketing academic.

Autor: Hunt, Shelby D.1 (AUTHOR) shelby.hunt@ttu.edu, Madhavaram, Sreedhar1 (AUTHOR)
Zdroj: Journal of Marketing Management. Dec2023, Vol. 39 Issue 17/18, p1869-1875. 7p.
Databáze: Business Source Ultimate