The Moderating Role of Tribal Leader Endorsement in Influencing the Attitude and GEN-Z Indigenous Intention to Accept New Idea: A Case Study of Coronavirus Vaccination.
| Autor: | Denan, Zarina1, Othman, Nor Azairiah Fatimah1, Munir, Zarina Abdul1, Ab Latiff, Dilla Syadia1, Zamzuri, Norol Hamiza1 |
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| Zdroj: | Malaysian Journal of Consumer & Family Economics. Dec2023, Vol. 31, p257-273. 17p. |
| Databáze: | Business Source Ultimate |
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