The Effect of the Positioning Strategy on the Firms' Performance Moderated by the Product Market Competition.

Autor: Tessarolo, Guilherme Lecco1 (AUTHOR), Azolin, Luiza Gagno2 (AUTHOR), Louzada, Luiz Cláudio1 (AUTHOR)
Zdroj: BAR: Brazilian Administration Review. Oct-Dec2023, Vol. 20 Issue 4, p1-14. 14p.
Databáze: Business Source Ultimate
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