Restrictively Framed Promotions Hurt Retailers: The Role of Promotion Induced Reactance.
| Autor: | Bhatt, Siddharth1 (AUTHOR) shb5170@psu.edu, Swaminathan, Srinivasan2 (AUTHOR), Suri, Rajneesh2 (AUTHOR) |
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| Zdroj: | Journal of Promotion Management. 2024, Vol. 30 Issue 1, p77-109. 33p. |
| Databáze: | Business Source Ultimate |
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