An experimental research on emotional stimuli of consumers: The case of H&M flagship store influence on the millennial customer experience in Barcelona.
| Autor: | Regadera González, Elisa1 eregadera@uic.es, Selvam, Rejina M.1 rmselvam@uic.es, García Medina, Irene2 Irene.Garcia2@gcu.ac.uk, González Romo, Zahaira Fabiola1 zfgonzalez@uic.es |
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| Zdroj: | Intangible Capital. 2022, Vol. 18 Issue 3, p386-401. 16p. |
| Databáze: | Business Source Ultimate |
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