Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce.
| Autor: | Zhang, Yuexian (AUTHOR), Wang, XueYing1 (AUTHOR) 15049068802@163.com, Zhao, Xin (AUTHOR) |
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| Zdroj: | Electronic Commerce Research. Nov2023, p1-24. |
| Databáze: | Business Source Ultimate |
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