Effect of Household Size and Age on Consumer Perceptual Factors Influencing Store Brand Purchase Intention: A Multi-group Analysis.
| Autor: | Babu, C. N. S. Ramnath1 ramnathbabu@yahoo.com, Prashant, Anuradha2 anuradha.prashant@yahoo.com |
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| Zdroj: | South Asian Journal of Management. Jul-Sep2023, Vol. 30 Issue 3, p119-140. 22p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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