The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention.
| Autor: | Castillo, Angelo Clark B.1, Flores, Aimee Margaret P.1, Sanchez, Lance Matthew L.1, Yusay, Arthur L.1 arthur.yusay.comm@ust.edu.ph, Posadas, Marie Abigail P.1 |
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| Zdroj: | Journal of Business & Management Studies (2709-0876). Apr-Jun2022, Vol. 4 Issue 2, p58-78. 21p. |
| Databáze: | Business Source Ultimate |
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