Customers' perception of the determining factors of Visual Merchandising in Caracol points of sale in Holguin.
| Autor: | González-Morera, Dayana1 dayanagonzalezmorera@gmail.com, Díaz-Pompa, Félix1 felixdp1978@gmail.com, Ángel Gozález-Infante, Miguel1 gonzalezinfantemiguel@gmail.com, Yelina Fernández-Lara, Ania2 aniafl1294@gmail.com |
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| Zdroj: | Mercados y Negocios. sep-dic2023, Vol. 24 Issue 50, p3-20. 18p. |
| Databáze: | Business Source Ultimate |
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