Driving destination brand engagement: The role of traveler participation.

Autor: Cheung, Man‐Lai1,2 manlaiicheung@gmail.com, Leung, Wilson K. S.3 wilsonks.leung@cpce-polyu.edu.hk, Taheri, Babak1 b.taheri.260@gmail.com, Tse, Sin Yan2 fionatse@hsu.edu.hk
Zdroj: International Journal of Tourism Research. Nov2023, Vol. 25 Issue 6, p565-580. 16p.
Databáze: Business Source Ultimate
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