Testing Social Media Advertising Effectiveness with Multi-Method User Experience Research.

Autor:	Ahnfeld, Tobias1 tobias.ahnfeld@th-nuernberg.de, Hahn, Alexander2 alexander.hahn@th-nuernberg.de, Joosten, Jan3 jan.joosten@th-nuernberg.de, Klug, Katharina4 katharina.klug@hs-ansbach.de, Totzek, Dirk5 dirk.totzek@uni-passau.de
Zdroj:	Marketing Review St. Gallen. 2023, Issue 6, p32-39. 8p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu