Shaping Business Decisions Using Fuzzy-Set Analysis: Service Elimination Decisions.

Autor: Kent, Raymond A.1 r.a.kent@stir.ac.uk, Argouslidis, Paraskevas C.2,3 pargousl@aueb.gr
Zdroj: Journal of Marketing Management. Jul2005, Vol. 21 Issue 5-6, p641-658. 18p. 4 Charts, 2 Graphs.
Databáze: Business Source Ultimate