What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence.
| Autor: | McDermott, Laura1,2 laura.mcdermott@stir.ac.uk, Stead, Martine2,3, Hastings, Gerard2,4 |
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| Zdroj: | Journal of Marketing Management. Jul2005, Vol. 21 Issue 5-6, p545-553. 9p. 3 Charts. |
| Databáze: | Business Source Ultimate |
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