BARRIER FACTORS THAT AFFECT CONSUMER PURCHASE INTENTION ON GREEN COSMETICS PRODUCT: APPLYING INNOVATION RESISTANCE THEORY.
| Autor: | Puspitasari, Agrinita Dianti1 agrinita.dianti@ui.ac.id, Alversia, Yeshika1 |
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| Zdroj: | Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen. Sep2023, Vol. 9 Issue 3, p728-739. 12p. |
| Databáze: | Business Source Ultimate |
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