WHAT MATTERS TO STUDENTS? A SCARF-BASED MODEL OF EDUCATIONAL SERVICE RECOVERY.

Autor: Aplin-Houtz, Matthew1 (AUTHOR) maplin@sycamores.indstate.edu, Munoz, Laura2 (AUTHOR), Fergurson, J. Ricky3 (AUTHOR), Fleming, David E.4 (AUTHOR), Miller, Rich J.5 (AUTHOR)
Zdroj: Marketing Education Review. Winter2023, Vol. 33 Issue 4, p320-340. 21p.
Databáze: Business Source Ultimate
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