Unpacking nontarget majority consumers' responses to modest fashion: how market controversy perpetuates marketplace exclusion.

Autor: Audrezet, Alice1 (AUTHOR) alice.audrezet@gmail.com, Parguel, Béatrice2 (AUTHOR)
Zdroj: Journal of Marketing Management. Oct2023, Vol. 39 Issue 13/14, p1302-1330. 29p. 1 Illustration, 2 Diagrams.
Databáze: Business Source Ultimate
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