Do Consumer Values Affect the Effectiveness of Print Ads? An Experimental Study in Dairy Industry.
| Autor: | Askarifar, Kazem1 (AUTHOR) kaskarifar@shirazu.ac.ir, Nekooeezadeh, Maryam1 (AUTHOR), Jahanbakhsh Tehrani, Pegah1 (AUTHOR) |
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| Zdroj: | Journal of International Food & Agribusiness Marketing. Oct2023, p1-21. 21p. 5 Illustrations, 6 Charts. |
| Databáze: | Business Source Ultimate |
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