The impact of the brand portfolio on the market value of company's shares "The case of The Walt Disney Company 1991-2020".
| Autor: | Heriat, Bouthaina1 bouthaina.heriat@univ-biskra.dz, Benbrahim, Elghali2 elghali.benbrahim@univ-biskra.dz |
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| Zdroj: | International Journal of Economic Performance (IJEP) / Revue internationale de Performance Économique. 2023, Vol. 6 Issue 1, p272-290. 19p. |
| Databáze: | Business Source Ultimate |
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