Using Neuromarketing to Create more Effective Messages in Sustainability Advertising Campaigns.
| Autor: | Kusá, Alena1 alena.kusa@ucm.sk, Beličková, Patrícia1 belickova2@ucm.sk |
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| Zdroj: | Proceedings of the European Conference on Innovation & Entrepreneurship. 2023, p493-500. 8p. |
| Databáze: | Business Source Ultimate |
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