Punitive switching costs and behavioral responses in the context of contractual services.

Autor: Chuang, Yi-Fei1 (AUTHOR) yfchuang@mail.mcu.edu.tw, Dinh, Cong-Minh2 (AUTHOR) dinhcongminh.100194@gmail.com, Lu, Wei-Min1 (AUTHOR) mn96385214@gmail.com
Zdroj: Management Research Review. 2023, Vol. 46 Issue 11, p1559-1584. 26p.
Databáze: Business Source Ultimate