The Construct Validity of Intrinsic Sources of Personal Relevance: An intraindividual Source of Felt involvement.

Autor: Celsi, Richard L.1, Chow, Simeon2, Olson, Jerry C.3, Walker, Beth A.4
Zdroj: Journal of Business Research. Sep1992, Vol. 25 Issue 2, p165-185. 21p.
Databáze: Business Source Ultimate