Retail Promotional Advertising: Do the Number of Deal Items and Size of Deal Discounts Affect Store Performance?
| Autor: | Mulhern, Francis J.1, Leone, Robert P.2 |
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| Zdroj: | Journal of Business Research. Nov1990, Vol. 21 Issue 3, p179-194. 16p. |
| Databáze: | Business Source Ultimate |
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