In-Store Environment and Impulsive Buying: Development and Validation of Measurement Scale.
| Autor: | Shiekh, Huzaifa Hassan1 huzaifahassan1991@gmail.com, ul Haq, Zia2 zia@cukashmir.ac.in |
|---|---|
| Zdroj: | IUP Journal of Marketing Management. Aug2023, Vol. 22 Issue 3, p111-131. 21p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|