Drivers of contract renewal over time: a framework of analysis in B2B services.
| Autor: | Williams, Paul1 (AUTHOR) paul.williams@soton.ac.uk, Ashill, Nicholas J.2 (AUTHOR), Naumann, Earl (AUTHOR) |
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| Zdroj: | Journal of Strategic Marketing. Oct2023, p1-19. 19p. 3 Illustrations, 6 Charts. |
| Databáze: | Business Source Ultimate |
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