DOES EMOTIONAL VARIABILITY IN SOCIAL MEDIA VIDEO ADS FOSTER USER ENGAGEMENT?

Autor:	ALIBAKHSHI, REZA1, SRIVASTAVA, SHIRISH C.2, MITHAS, SUNIL3
Zdroj:	Academy of Management Annual Meeting Proceedings. 2023, Vol. 2023 Issue 1, p1-5. 5p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu